November 11, 2026
For more than 80 years, Palatine Park District has been part of the places, programs and moments that bring the community together. Now, the District is introducing a new logo and brand that honors that history while bringing a fresh look to the way Palatine Park District is represented today.
The District’s first known logo dates back to 1964 and featured two green totem poles surrounded by the Palatine Park District name and the year 1945. In 1973, the District adopted the current logo that residents have come to recognize — a design that has represented Palatine Park District for more than 50 years.
The new logo builds on that history. Its design uses elements of previous logos, while reintroducing the historic “Est. 1945” as a connection to the District’s roots. The development process included community surveys, one-on-one interviews and conversations with residents at Park District events.
The new logo will be rolled out gradually throughout the coming months across digital platforms, facilities, signage and other printed materials.
More than a new look, the brand reflects what Palatine Park District strives to provide every day: opportunities to play, connect and belong. It represents the parks, programs, cultural arts, facilities and shared experiences that bring neighbors together, create lasting memories and help people of all ages learn, explore and thrive.
At its heart, the new brand is a reflection of the role the Park District has played in Palatine for generations — and the community it will continue to serve for years to come.
